Katie’s background is in product management and strategic leadership. Prior to joining Better Buying Institute, she worked with a number of tech startups, shaping innovative products and driving growth strategies.  “My passion lies in leveraging technology to create meaningful impact,” explains Katie. “ I was drawn to Better BuyingTM because of the organization’s resolute commitment […]

Buyer surveys on purchasing practices do not produce credible data, and waste money and resources that brands and retailers could be spending elsewhere in the business. So let’s put the brakes on, before this train gets out of control. Read the latest article from our President and Co-Founder, Dr. Marsha Dickson. Steve Lamar’s blog on […]