An excerpt from a guest blog on Cascale’s website, authored by Dr. Marsha Dickson, President and Co-founder at Better Buying Institute
I’m delighted to start 2025 with good news – no, better news – for responsible purchasing advocates. There’s now the inclusion of Better Buying tools and expertise at Cascale.
This is a game-changer for our industry. By selling select key assets to become part of Cascale, Better Buying Institute’s (BBI) work is poised to grow exponentially since its foundation in 2015.
More brands globally will learn from their suppliers how their business relationships can be made stronger.
More suppliers will have the opportunity to share insights safely and anonymously with their customers.
And together, buyers and suppliers will tackle tough industry challenges like climate change and living wages for workers.
Reflections on BBI
What a long way Better Buying has come over the last decade. Since we first publicly launched at a multi-stakeholder event in Geneva in 2016, BBI has created an ongoing program where last year more than 45 subscribing brands and retailers received valuable insights in their company reports, and affirmation on whether the changes they were making were improving purchasing practices or not.
BBI has put purchasing practices firmly on the global agenda. We’ve become the leading expert voice on purchasing practices, and elevated the voices of suppliers via our unique and trusted approach, which protects suppliers’ business relationships by enabling them to provide their feedback anonymously. Our data and insights have broadened and deepened knowledge across the industry – creating much more understanding of the many and interrelated ways that day-to-day business activities of buyers pressure their supply chains and prevent achievement of critical social and environmental goals…