About Us

About Better Buying

The Better Buying Institute was founded in 2019 to accelerate the industry-wide transformation of buyer purchasing practices so that business relationships support buyers and suppliers in achieving their financial, environmental, and social sustainability goals. The launch of the Institute is the culmination of decades of our Co-Founder’s research, including five years specifically setting up the processes and tools known as Better Buying. The Institute is led by a dedicated and seasoned team with technical support from the Fair Factories Clearinghouse.

Marsha Dickson, President and Co-Founder, is widely recognized as a global academic leader for her research, teaching, and practical engagement in social responsibility and global supply chains in the apparel industry. Her research on global supply chains has taken her to many factories around the world and given her opportunities for deep learning from suppliers about the challenges they face. Dr. Dickson serves on the Board of the Sustainable Apparel Coalition and was a member of the Fair Labor Association Board of Directors for 14 years. She is Irma Ayers Professor of Human Services in the Department of Fashion and Apparel Studies at the University of Delaware. Dr. Dickson holds a PhD from Iowa State University and worked as a clothing designer prior to returning to academia.

Leonie Barrie-Abraham, Vice President of Business Development, is focused on driving forward the next stage of Better Buying’s growth and development, and supporting its vision of transforming buyer-supplier relationships. Prior to joining Better Buying she spent 20+ years immersed in the apparel industry and its supply chains as editor of Just Style, steering the site’s editorial content and direction, developing insightful research and analysis, and growing Just Style into an internationally recognized and influential global brand. Leonie has extensive knowledge of global sourcing and production, and social responsibility and sustainability. She also has strong relationships with brand and supplier executives gained from travelling to factories around the world and attending and speaking at conferences about the sector’s challenges and opportunities. Leonie has an MA in Fashion & Textiles and began her career editing a number of technical trade magazines for the UK textile and clothing sectors.

Kelly Duncanson, Sr. Manager, Operations, has industry experience in wholesale sales and corporate responsibility. She holds a Master’s degree in Fashion and Apparel Studies with a graduate certificate in Socially Responsible and Sustainable Apparel Business from the University of Delaware, where she also serves as an Instructor. Kelly manages Better Buying’s Learning Loops program and supports additional special projects and partnerships.

Lindsay Wright, Senior Manager, Communications is a communications leader with many years of experience in communications and media strategy, research communications, journalism and commentary, policy and public affairs, marketing, and stakeholder engagement. Previously Communications and Media Manager at Ethical Trading Initiative, Lindsay has also held a number of senior communications roles in UK universities, including University College London, Imperial College London (UK Energy Research Centre), Birkbeck, and the London School of Hygiene & Tropical Medicine. She holds a Postgraduate Diploma in Communications Management from London Metropolitan University, and a First Degree in English and Drama from Queen Mary and Westfield College, University of London.

Dipti Bhatt, Research Associate, specializes in data collection techniques as well as analyzing and reporting data on sustainable business practices using statistical software. She has over seven years of experience in managing a global supply chain for a textile buying house in India. She holds a Master’s degree in Fashion and Apparel Studies with a graduate certificate in Socially Responsible and Sustainable Apparel Business from the University of Delaware and is currently pursuing an MBA program with a major in Business Analytics.

S.M. Hasan Iqbal and Kamrul Ahsan Dewanjee, Better Buying Ambassadors for Bangladesh, work with suppliers, industry associations, and other stakeholders to facilitate the completion of supplier ratings and serve as an integral part of the Better Buying team. Each brings decades of experience in corporate offices and on factory floors working to improve social, environmental and financial performance.

Doug Cahn, Senior Advisor and Co-Founder, is a seasoned professional in the field of labor and compliance in global supply chains. He is a pioneer in implementing codes of conduct in supply chains for global companies, beginning with his 15-year tenure at Reebok International. For more information about Doug’s background, click here.

The Fair Factories Clearinghouse (FFC) is a non-profit organization whose mission is to facilitate informed ethical business decisions for a better and more livable world. FFC is a compliance industry software innovator, developing and operating compliance tools for many leaders in the footwear, apparel and outdoor industries. For more information about the FFC, click here.