During and in the years following Covid-19, order cancellations had devastating consequences for suppliers as they were left to foot the bill for unsold products. It shone a light on the transactional nature of buyer-supplier relationships in fashion, which has been identified as one of the barriers to achieving the industry’s sustainability goals. New research shows brands believe progress is being made. Do suppliers agree?
Better BuyingTM contributed to an article on the purchasing practices of global brands and retailers, by journalist Maliha Shoaib, which was published in Vogue Business on December 13th, 2023.